Cookie Policy | SW Studio

Data controller

SW Studio, Stef Wubbe, is responsible for the choices around cookies and similar technologies on sw-studio.nl. Questions can be sent to stef.wubbe@sw-studio.nl.

When do these services load?

Necessary storage is always active. Google Analytics and Ahrefs only load after consent for Analytics. Microsoft Clarity only loads after separate consent for Session insights. Continuing to browse, scrolling or closing the notice does not count as consent.

Service register

Necessary

SW Studio consent storage

Purpose: Stores your category choices, consent version and choice date in localStorage.
Data: Only chosen booleans, version and ISO date.
Retention: Until localStorage is cleared or a new consent version replaces the choice.
Consent: Always active

Analytics

Google Analytics 4

Purpose: Measures page views and interactions to improve content and routes.
Data: Usage, device, browser and derived location data as described by Google.
Retention: Google cookies such as _ga can, according to Google, remain for up to 2 years.
Consent: Only after consent

Analytics

Ahrefs Web Analytics

Purpose: Measures visits and page usage as a second, limited web analytics source.
Data: Ahrefs describes the standard service as cookieless and without storing personally identifiable information.
Retention: Per the current terms and documentation from Ahrefs.
Consent: Only after consent

Session insights

Microsoft Clarity

Purpose: Creates heatmaps and session recordings to spot friction in the interface.
Data: Interaction, device and session data that Microsoft Clarity processes per its own settings.
Retention: Clarity states up to 30 days for recordings; _clck can remain 1 year and _clsk 1 day.
Consent: Only after separate consent

Change or withdraw your choice

Use Cookie Preferences in the footer. Withdrawing stops further optional measurement and removes associated cookies where technically possible. The page may refresh once to fully stop an already loaded analytics tool.